How to open a cleaning company in Belarus. How to open a cleaning company with minimal investment

  • Directions
  • Registration and paperwork
  • room
  • Staff
  • Equipment
  • A little about advertising
  • Expenses and income

Cleaning firms have recently appeared in the CIS countries, so this type of income can be a good start for a woman who decides to organize her own business. Moreover, its discovery and development will not require large investments, so the risk is minimal. So, how to open a cleaning company from scratch, where to start and how to succeed? We offer you a step-by-step guide to successful entrepreneurship.

Directions

The first step in starting your own cleaning company is to choose the right line of business. You must understand that small companies are reluctant to partner with cleaning organizations. Two or even one cleaning lady is quite enough for them, with whom an employment contract is concluded. The same applies to individuals, as they will need the services of your company only for general cleaning after repairs or before any important celebration. However, such one-time orders will be more expensive in price and should not be abandoned. This is especially true for those women who decide to open a business in a small town and do not have much competition. It is possible that thanks to word of mouth, you will get your first profit. The most profitable option is cooperation with large organizations, especially with shopping and entertainment centers.

Some entrepreneurs open cleaning companies that not only clean the premises inside, but also wash the facades of buildings. Such work will be more highly paid and special training of employees will be required. A safety briefing will also be required.

Registration and paperwork

Of course, if you want to open a cleaning company correctly, you cannot do without legal registration of your business. What documents are needed for registration and what should be studied before starting work? To open a cleaning company, you will not need to obtain a license, but the activity must comply with GOST R 51870-2002: “Household services. Services for cleaning buildings and structures.

You will also need to decide on the legal status for opening a cleaning company. For cooperation with large organizations, it is better to register and formalize an LLC with a general taxation system. If you still want to open a company that cleans private houses, then feel free to register an individual entrepreneur with UTII taxation. After registration and registration of the organization with the tax authorities, it will be necessary to obtain permits for the premises from the SES and state fire supervision.

room

In some cases, when you are planning to open a small cleaning company, you can even do without renting a room. The dispatcher will take orders at home and contact the cleaners to transfer information about the place and specifics of cleaning. Equipment can be stored in your garage. This option is acceptable at the very beginning, when the business only needs to be developed and the search for the first customers is underway. However, we still advise immediately, even before the opening, to look for a suitable building. A small room of 20-30 sq.m., divided into the director's office, a room for staff, a room for inventory, equipment, household appliances, overalls, etc., will be quite enough for you. In the future, when you can promote the company well, you should think about renting a large office building.

Staff

As for the personnel, in order to open a good cleaning company, it will be necessary to try and select qualified employees. You must take into account that you are not hiring a simple cleaner, but a cleaner, i.e. a person who has received special training, knows how to use sweeping machines, understands chemicals for removing dirt and is able to perform large volumes of work.

The number of cleaners depends on the orders, so for the first time, 2-3 good employees will be enough for you. Be prepared for the fact that the job of a cleaner is not in demand, so a high turnover of staff is possible. Most likely, shortly after the opening of the company, you will have to hire a recruiting manager if you do not want to search for new employees yourself.

To open a successful cleaning business, you need to pay attention to all the little things. Take care of creating your own logo and original name, which will be on the overalls for cleaners. This will make a good impression on customers.

In relation to other employees, everything is individual and depends on your desire, professional skills and how large a company you want to open. You can easily refuse any of the following positions and take over all its functions (or do without it at all). To open a quality cleaning company, the following employees are usually hired:

  • advertising manager;
  • purchasing manager;
  • manager for attracting and working with clients;
  • quality control manager;
  • accountant;
  • driver;
  • administrator.

This article will discuss how to open a cleaning company from scratch step by step.

To begin with, having registered a business (individual entrepreneur or LLC) with the tax office, you should begin to study:

  • target market;
  • work of competing companies.

What do you need to start a cleaning company? It is necessary to decide to whom to provide services:

  • commercial organizations;
  • private individuals (washing floors, windows, walls, dust control).

More profitable work for legal entities is the maintenance of various industrial buildings, warehouses, offices. There are fewer private clients (usually they are quite rich people, or single men who are busy with work), in addition, the profit here is less. But the first option is more difficult, it will also require more investments.

Cleaning happens:

  • one-time (including capital, including after repairs);
  • daily;
  • specialized (carpet cleaning, etc.).

So, it is approximately clear how to open a business Cleaning company. It is advisable to choose one direction, gradually expanding the scope of its activities. Gradually, a fairly large client base will be built up. It is necessary to take into account the presence of competition - other firms providing the same services. To begin with, it is recommended to study the activities of companies in this area: the list of services provided, prices, experience in the cleaning market. After that, you need to create a list of services provided, select suitable targets, think over a business strategy, and resolve the issue with prices, which will allow you to get more profitable customers. You will need to open a web page or a website with a detailed description of the services of the company (IP), contacts for communication. It is quite appropriate to advertise on television - it will pay off in a couple of weeks - a month. Promotion through print media will cost even less. The creation of the site must be entrusted to professionals who can make an online cleaning order form. All this will allow you to quickly find new customers. Now it’s approximately clear how to start a cleaning business.

Step one– registration of a business, determination of the services provided, study of the work of clients, creation of a website.

cleaning company staff

Recruitment

The next stage is recruitment and training. Employees need to be carefully selected as they determine the image of the firm, the customer experience and, ultimately, the income generated. Recommendations from friends or advertisements are suitable for hiring employees. When the recruitment is completed, the employer teaches the cleaners how to properly use modern equipment, detergents, and conducts briefings. Hiring, training, control of work can be completely shifted to the manager. Applications of clients are accepted by the employer himself, or he finds a dispatcher.

In total, several groups of employees will be required. Cleaning is better performed by women, respectively, teams should be formed from four women aged 25-50 years, the foreman can be a man who can carry heavy loads and move heavy objects. Let the dispatcher take orders. A driver is needed to deliver the working group to the site. A large company will need a director, accountant, secretary, senior shifts. Staff turnover is quite likely, especially among cleaners, since this work is not prestigious, not everyone is able to hold on to it. In addition, for a small salary it is difficult to find decent employees who are not prone to theft (and this is very important, since it determines the reputation of the company). It is recommended to conclude a material value agreement with the cleaners. Some firms pay for work in the form of a salary, sometimes it is a percentage of the order amount (usually about 20%).

Initially, it is recommended to hire a minimum of employees, and perform administrative functions yourself. This will reduce costs at first and reduce the payback period. Further, the number of people can be increased depending on the actual size of orders. And if the demand for services increases sharply for a certain period, it is possible to resort to outstaffing - hiring third-party personnel.

The cleaning business starts with people. When looking for them, you need to pay attention, first of all, to the presence of sufficient work experience (maids, cleaners), skills in handling equipment, inventory, benevolence, accuracy, pleasant appearance, modesty, and the ability to behave, especially if you have to clean the objects of private clients. If the skills are not enough, it is desirable to retrain the staff. Inexperienced cleaners need to clearly explain in detail the principles of organizing modern cleaning. Training is possible independently by the head, or it should be a referral to special courses.


Equipment

When preparing to open a cleaning agency, you should purchase everything you need to carry out activities:

  • professional vacuum cleaner;
  • battery and network scrubbing machines;
  • carpet dryer;
  • various small inventory;
  • detergents, cleaning products;
  • garbage bags;
  • office equipment.

Most likely, you will need a car (it is better to buy a minibus or several). It should be noted: everything must be of excellent quality, especially since there will certainly be orders for cleaning upholstered furniture, carpets, and they are not cheap and require careful treatment. It is advisable to purchase goods of well-known Western brands. Here is a summary of how to start a cleaning company from scratch. All this is important to foresee in advance, before opening the office. If you study in detail the necessary information, think over the nuances of the work, it will be much easier to act later. For example, in the shopping center, the shoes of people who come there in the winter leave chemicals used to sprinkle the streets of the city. If you do not remove them in a timely manner, parquet, marble coatings will become unusable. It will be possible to prevent this by treating the floors with solutions at night, and during the day it is required to eliminate the emerging dirt. This is a whole science, before starting to carry out activities, it is necessary to carefully study the entrepreneur, then explain these nuances to the working staff.

Cleaning service

Business plan

Before starting a business, a cleaning company must come up with a business plan. Without it, successful activity is impossible. You will need to describe in detail the costs, estimated income. In principle, the field of cleaning is simple, the risks are minimal, and no special investments are required. It is necessary to officially register (tax, pension fund), keep records. Most likely, you will need an office space, and for it - permission from Rospotrebnadzor and firefighters. There are quite enough rooms for inventory, a reception room, a locker room. Of course, you need a business plan from scratch for a cleaning company. It is important to ensure high-quality communication (cellular and landline phones, the Internet) in order to take orders on time, solve problems with employees and customers.

What is a cleaning company as a business? This is a staff, rented or purchased office space, a set of equipment, inventory, a valid viable business plan. Everything is simple. The cost estimate is roughly as follows:

400,000 - equipment, inventory, detergents;
100,000 - office equipment, computer, furniture;
300,000 - vehicles and fuels and lubricants;
20,000 - advertising spending;
300,000 - advertising company
10,000 - working capital;
50,000 - rent of premises
50,000 - salary to employees;
5,000 - utilities.

Total 1,235,000 rubles.

Cleaning service

Income

In the calculations of income, expenses, all the little things are displayed, they try to predict the demand for the service. So, the primary costs will amount to 1,235,000 rubles. In the future, expenses will decrease, they will be equal to approximately 180,000 rubles. per month.

Incomes are painted something like this: let the cost of cleaning 1 “square” of area be about 25 rubles. There are daily orders - well, then when taking into work 500 sq. m revenue will be 12.5 tons. (for a month - already 375 thousand "wooden"). Taking into account expenses, the income will be almost 200 thousand rubles. This is an approximate business plan for a cleaning company with calculations. Be sure to indicate income, expenses, approximate payback periods. When setting prices, choosing a pricing policy, one should take into account how much the actual consumers of services are willing to pay, starting from the cost of cleaning from numerous competing companies. If you wish, you can always find examples on the global network in which everything is described in more detail. There you can download a business plan for a cleaning company for free. There are more than enough examples on the Internet. You will need to carefully study them, draw conclusions for yourself. In any case, you should give priority to such an indicator as the profitability of a cleaning company and think carefully about everything so as not to be a loser. Being a winner in practice is not as easy and fast as it seems. Attention should be paid to this.

Having properly organized the cleaning business from scratch, it will be possible to recoup the invested funds fairly quickly (a little more than six months). Compared to production, it is much more profitable, and you don’t have to wait years for a return on investment. In addition, there is no threat of a financial crisis.


What's next?

What does a cleaning company do? Cleaning of offices, retail space, apartments, private houses, industrial premises. In order to effectively develop the company, to attract the attention of potential customers, you need to find your own characteristics in a “pure business”, some kind of zest. It is also important to plan effectively. It is recommended to focus on long-term cooperation with customers. The company will be able to earn credibility by the quality of cleaning. Having won a reputation, you need to maintain it, constantly improve. You can gradually introduce additional services. Cleaning services include, in addition to cleaning itself, dry cleaning of upholstered furniture, washing of bedspreads, washing of windows, facades, stoves, refrigerators, garbage collection, and disinfection. Customers will eventually increase, although costs will also increase. To ensure savings, it is recommended to rent a not very large office.

It is important to understand that pitfalls are possible, but you will have to work without interruption, instantly solve any problems, maintain the trust of customers (for example, if they are permanent, it will be useful to send them greeting cards for holidays, birthdays). So it will be necessary to constantly improve in the areas of marketing, psychology. Employees will need to be trained on a regular basis. They must be able to communicate with customers. Over time, positive recommendations will appear, which are akin to advertising. A cleaning company is a constant struggle for customers. Having organized everything correctly, it will be possible to achieve success and profit.


Conclusion

So, the article addresses the question of what is a cleaning company. First of all, it is personnel, a certain organizational structure. In addition, it is necessary to have an office, utility rooms, inventory, necessary equipment. And of course, the start of work is impossible without drawing up a business plan, which calculates:

  • expenses
  • income
  • profitability.

What is cleaning services? They can be basic (actual cleaning in the house, apartment, office, at a manufacturing plant) and additional (carpet cleaning, garbage disposal). The list of services is different, here the management itself chooses what to give preference to. In any case, you need to think carefully about everything, purchase equipment, inventory, select and train employees. Only then can you be sure that the services are of sufficient quality, and the client will also be satisfied.

  • How to recruit staff

Having appeared in Russia in the 90s of the last century, the cleaning industry has become one of the most highly profitable and profitable, and now the profit of cleaning companies in our country is 2-3 times higher than the same indicators abroad. More and more customers use the services of cleaning professionals. If at first these were business centers and banks, then gradually shopping and entertainment centers, industrial enterprises, railway stations, airports and hotels began to join them.

Most cleaning companies are located in metropolitan areas. Many of them have a large staff and a good client base. In small towns, things are different. Cleaning companies there are just beginning to conquer the market, proving their advantage over the current staff of cleaners. But even in the regions, cleaning from professionals is beginning to enter the market thanks to a wide range of services, reasonable prices and modern technologies.

How to start a cleaning business

Before you enter the cleaning services market, you should think about choosing a client base, that is, with whom you will work:

Cleaning services can be provided:
  • companies and enterprises;
  • shopping and business centers;
  • hospitals and clinics;
  • restaurants and cafes;
  • housing and communal services;
  • high and middle income population.

It should be borne in mind that shopping and shopping and entertainment centers bring the most income, which account for up to 50% of the country's cleaning costs. In second place are hospitals and polyclinics - 18%, in third place - business centers -17%. For the rest of the sector - only 15% of the costs, which means that the income will be small. It follows from this that it is necessary first of all to focus on shopping malls and public institutions.

What services can be provided?

Since the market for cleaning services in Russia has appeared relatively recently, we have less demand for cleaning. Therefore, along with cleaning, cleaning carpets and upholstered furniture, washing windows, you can offer such services as repair and construction services, security of facilities, catering, consulting services, etc. More range of services - more profit. But the costs of starting a business are significant. Therefore, we will try to consider a project that does not require large investments, and which can be quickly recouped.

Business registration: what documents are needed?

It would seem that in order to open a cleaning company, neither special education nor skills are needed. But this is far from the case. If you are not aware of the basics of management and modern innovations in the field of cleaning equipment and cleaning products, it is better to take special courses. They do not require large investments, but they will help a lot in organizing a business. You should also study GOST R 51870-2002 regarding household cleaning services for buildings and structures.

Starting an activity, apply for an individual entrepreneur or register an LLC and choose a simplified taxation system. If your plans include working with legal entities, then the second option is preferable.

The main OKVED code is 74.70. “Cleaning and cleaning of industrial and residential premises, equipment and vehicles” It is necessary to stop on it when processing documents. A certificate for organizing activities is not required, but a standard set of documents for starting a business is required.

Premises and equipment: what is better to choose?

The premises that will be chosen for the office must meet the requirements of Sanepidnadzor and Gospozhnadzor. Enough area of ​​20-25 square meters. meters, if only there was a place for an office and storage of equipment and detergents. It is necessary to take into account one more detail: how difficult it will be for employees to get to the place of work. Therefore, it is more convenient if the office is located near the city center, from where you can quickly get to any point.

It is better to stop at a new and modern one, although you can use used ones. Start from your means and possibilities. In the modern market, there are enough equipment for cleaning domestic production at affordable prices:

You will need:

  • scrubbing machine - 70 thousand rubles;
  • flat MOS - 1.5 thousand rubles;
  • professional trolley - 7 thousand rubles;
  • window cleaning equipment - 3 thousand rubles;

In addition, you will need wetter wipes and scrapers - 300 rubles. That is, you can meet the 81,800 rubles. Detergents and cleaning products will cost about 5 thousand rubles per month. We will also need a car to deliver the cleaners to the customer service point.

How to recruit staff

When hiring cleaners, it is worth proceeding from the fact that one employee during the working day is able to clean an area of ​​500 square meters on average. meters. It is quite possible that two or three people will be enough for you to start. It is desirable that they receive special training. Such services are provided by large cleaning companies. The average cost is 4 thousand per person. But it is easier to train newcomers, who will then work for 10-15 thousand rubles, than to immediately hire qualified personnel.

How much does it cost to open a cleaning company and how much can you earn

Based on the already determined costs, we will calculate how much start-up capital is needed to open a cleaning company.

That is, you can start with an amount of 153,800 rubles. Even if you include wages for employees and taxes in the initial expenses, you will need no more than 250,000 -300,000 rubles to open a cleaning company. The cleaning business pays off in large cities within 8-12 months, in the regions - twice as long. Much, of course, will depend on the frequency of orders and your customers. The highest earnings are given by large five-star hotels, but it is difficult for a beginner to reach such clients, and the requirements for the quality of services for such customers are very high. At the initial stage, it is better to focus on supermarkets, shopping and entertainment and business centers.

How to create an ultra-profitable cleaning company can be found here

It will be much easier to promote a business if you start working on a franchise. One of the most famous franchisors in this area is City Shine, which has been on the market for over 10 years. You can also purchase a Clean House Cleaning franchise. The choice is yours. But if you are determined to open a cleaning services business, you will need a good business plan to help you organize your work in the right way.

Download a business plan for a cleaning company.

New trends come into our lives, and with them new opportunities for starting a business.

Cleaning companies began to appear quite recently, and so far their implementation is not very fast, despite a relatively inexpensive start. There is a misunderstanding of the advantages of the services of these companies over the usual cleaning, in which office employees take part.

Benefits of Starting a Cleaning Company

In some cases, offices are cleaned centrally by a full-time cleaning lady, who is armed with a mop and a broom, even if it is an advanced one. But she has to clean so many rooms in a day that thoroughness is out of the question.

The result is superficial cleaning, which over time leads to various diseases of employees. And there is a way out of this situation - the services of a cleaning company.

Like this, or something like this, and preferably much better, a company representative will have to talk to potential customers when he has to promote her services. And the advantages of creating a cleaning company are obvious:

  1. Inexpensive entry into this business.
  2. An unfilled niche in the market.

You can start this business with a small investment. The main expenses will be pulled by the equipment, and if you take it on credit or leasing, rent it, then you can start almost from scratch. As for the unfilled niche, this is more likely due to the poor awareness of citizens. There is no awareness among the masses that ordinary cleaning cannot replace thorough cleaning with professional equipment.

How to create a company from scratch, what is needed for this?

To create a cleaning company from scratch, you need to issue all permits, purchase or rent the necessary equipment and hire qualified specialists. We need qualified specialists who can perform the task assigned to them.

That is, you are not selling cleaning services, but trying to make your customers healthier. From this side, the activity of a cleaning company looks different.

Required permits and documents

No special permissions are required to open a company. Register as a sole proprietorship or limited liability company with a catchy name and get going.

After registration, you can find a room, conclude a lease agreement, take equipment on credit, start an advertising campaign.

Equipment, specialists

You should immediately abandon ordinary equipment for apartments. It is not intended for commercial cleaning, works much worse and quickly fails.

What's more, your customers watching the cleaning process won't be thrilled if they see a cleaning company using the same or weaker equipment than they have at home. And their attitude will be completely different if they see a miracle device in the hands of workers. The specialist talks about other important aspects of the business in the following video:

The face of the company is not only its employees, but also the equipment with which they come. Learn it. Therefore, immediately tune in to the purchase of professional vacuum cleaners and other devices. You will need:

  • a vacuum cleaner, which will cost around 35-40 thousand rubles;
  • a machine for washing overalls and wiping materials, at the same cost as a vacuum cleaner;
  • a disk-shaped machine with which intensive deep cleaning of carpets is carried out; its cost can reach up to 120-150 thousand rubles;
  • a special trolley in which there is a wringer and a mesh for containers where a solution with a garbage bag is placed; its cost is within 10 - 12 thousand rubles;
  • a set for wiping office equipment and washing windows, costing 8–10 thousand rubles;
  • a flat mop instead of a broom and a mop, costing 2,000 rubles.

The presence of such a set of equipment allows for thorough cleaning both in office premises and in apartments of residential buildings, in private houses.

But be aware that at first, the profit should be directed to advertising and to the purchase of new, more powerful equipment, the cost of which is several times different from the above. This will not only increase the range of services that the company can provide, but will allow it to noticeably distance itself from its competitors.

As for the recruitment of specialists, then approach this very seriously. We need responsible workers who will not be afraid of this work. At the same time, they should be as tactful as possible.

If a woman comes into the office with the manners of a cleaning lady from the ZhEK, who begins to command everyone and tell where to go to whom, then this will be her first and last visit to the customer. And with it, the customer says goodbye to the company. You can recruit such employees through agencies that will bear some financial responsibility for their candidates.

Assessment of competition and profitability

What profit from the company's activities can be expected? To calculate it, it is necessary to build on the prices for the services provided in the cleaning business. Let's turn not to the capital prices, but to cities such as Kazan or Rostov. The cleaning fees are as follows:

At the same time, conditions are set for the minimum area to be harvested to be at least 40–60 square meters. And if the cleaning area exceeds 150 square meters, then transport services are at the expense of the company. Otherwise, the customer will have to pay the shipping costs.

Specialists and owners of cleaning companies estimate the profitability of this activity very high - from 25 to 40%, if we take certain types of cleaning work.

Possible risks

There are also significant risks in this type of business. Firstly, company owners are faced with a pronounced seasonality in demand for their services. The only way out of this situation is that this type of business was conducted in parallel with another.

Secondly, there is a sharp decrease in demand for cleaning services during crises. When entrepreneurs have to tighten up, they start saving on everything they can. They cut bonuses for their employees, optimize the staff, switch from expensive services to cheaper ones. And from such services as cleaning the premises, they refuse altogether, placing the process itself on their employees.

Where to start a business?

After registering the enterprise, purchasing equipment and hiring staff, start promoting your business, acquiring regular customers who would pay for the current expenses of the newly-found company. Until you get promoted, a number of functions will have to be taken over.

But sure you need to hire the cleaners and the driver themselves, which will be with the machine to carry the staff to fulfill orders. You will have to pay extra for using the car, but it is much cheaper than buying a company car right away.

You can find regular customers not only in office centers. Create a competent commercial offer and go to the offices of lawyers, notaries, dentists. As a rule, they do not have a full-time cleaner, so they will be happy to use the services of professionals.

Place banners and streamers in a crowded area, as far as your budget allows. Take a collection of addresses and phone numbers of enterprises in your city, select certain categories of potential customers and start calling them. You can send a specially prepared SMS message.

Pay special attention to your promotional materials. Do not spare money for professionals who will prepare a good advertising text for you, make an attractive picture and make the right commercial offer according to all the rules of the selling text.

Calculation of approximate costs for starting a business

It will take from 1,800 to 5,000 rubles to register an enterprise. The equipment will cost another 200 thousand rubles, but these costs can be reduced for the first time if you take the equipment on credit or on lease. There are no special requirements for the premises, since it is not the clients who will come to you, but you to them in order to determine the amount of work on the spot. Therefore, renting a room can cost 15-20 thousand rubles. The salary of the staff for the first time will be:

  • driver - 25 thousand rubles;
  • cleaners - 4 people for 18 thousand rubles.

When launching a company, focus on regular customers to eliminate the seasonality of your activities. Pay attention to individuals who need high-quality cleaning in apartments and houses. After all, their asthma, which comes from indoor dirt, costs them more than regular cleaning.

Evgeny Smirnov

# Business ideas

A cleaning company is a promising business in many Russian cities. The competition in this niche is currently quite weak.

Cleaning is a promising direction for creating your own business. In Europe, the business of cleaning apartments and commercial premises has existed for many years, is considered highly profitable, and the niche is almost overcrowded. As for the domestic market, the first cleaning companies appeared here at the end of the last century, and the direction itself has just begun to develop actively.

The cleaning company is engaged in cleaning of premises both inside and outside, regardless of their purpose. In simple terms, the activities of cleaning companies is a set of measures aimed at ensuring cleanliness in the premises.

In recent years, this type of service has become increasingly in demand due to the increased demand for professional cleaning, as well as the problems that companies have to face when creating their own services.

Main advantages

The cleaning business has the following advantages:

  • The market is in the stage of active growth, the niche is not filled, so there is an opportunity for the development of new companies. Despite this, cleaning services have long been familiar to domestic consumers and are in demand among them.
  • The main client base are legal entities seeking to cooperate on an ongoing basis.
  • The low level of competition and minimal investment greatly simplifies the process of entering the market.

As already noted, you can start with a small investment. Key costs include funds for equipment, which can also be borrowed or leased, and staffing.

How to start a cleaning business

In order to open your own cleaning company, you need to issue permits, purchase or rent equipment, and hire qualified professionals.

Close attention will have to be paid to employee training, because the main difference between a cleaning company and ordinary cleaning is high professionalism and the use of specialized equipment. You need to make sure that you have highly qualified specialists working for you who can cope with the tasks assigned to them.

The main mission of the cleaning company is to make the place where people stay not only clean, but also safe.

franchise business

One of the ways to organize a cleaning business for apartments and premises is to buy a franchise. This greatly simplifies the process of creating a company and allows you to get full support from the franchisor: development scheme, advertising strategies and plans.

What is it and why is opening a franchise cleaning agency considered the best option for aspiring entrepreneurs?

  1. Opportunity to use the experience of the franchisor. He already knows where the biggest problems can arise and how to deal with them. The entrepreneur gets the opportunity to contact the franchisee for information support, and not solve problems by trial and error.
  2. Launch scheme. Any franchise includes information on how to start a business, step-by-step development and features of organizing work in a new branch.
  3. Discounts or special conditions for the purchase of equipment (provided that the franchisor is its manufacturer).
  4. The ability to use an already promoted site as an advertising platform for your own company.
  5. Profitability. Any franchise usually includes an approximate payback time of the company, which makes it possible to evaluate all prospects and opportunities.

When choosing a franchise, be sure to pay attention to the ratio of the size of the lump-sum fee and what the franchisor offers. For example, if a step-by-step development strategy is not offered, then there is no sense in such a franchise. Even the possibility of using a corporate identity will not help if a person does not understand how this field of activity works and does not receive help from the head office.

Each company independently forms the cost of the franchise, taking into account many factors: brand popularity, how much effort the main office spends on partner training, etc.

A ready-made business is easier to develop if there are no competitors under the same brand in a given city or district. Therefore, you should make sure that the central office will not sell the right to establish a cleaning company near you in the near future. Otherwise, part of the effort will be spent on competing with a company that follows the same strategy as you.

Business from scratch

Before you open a cleaning company from scratch, you need to carefully study this area of ​​activity, develop a step-by-step development strategy, and only then proceed to action. This will save money on opening, as well as roughly estimate how quickly the investment will pay off and in which direction you need to move.

What you need to know before starting a cleaning company

The peculiarity is that it can be organized with a minimum of funds and effort. To do this, it is enough to register an individual entrepreneur or LLC, purchase a set of equipment for work, find customers and you can proceed. As the clientele expands, you can hire additional employees, buy equipment, etc.

You should also take into account the features of the work. Cleaning is usually carried out on holidays or weekends, especially when it comes to large companies. The schedule usually has to be drawn up individually, adjusting to the needs and wishes of each client.

Where is the best place to start a cleaning company?

Of course, entering the markets of large metropolitan areas, where dozens of companies that have proven themselves already operate, is difficult and unpromising. It is best to choose areas and cities where the level of competition is not too high, and the number of customers will allow you to build the necessary customer base for payback and profitability.

How to choose a target audience

To select the target audience, you need to decide which customers you plan to cooperate with. Interaction with legal entities is simpler than with individuals. The reason is that large companies are well aware of the importance of professional cleaning, the quality of which largely determines the image and prestige of the company.

But ordinary people rarely hire a cleaning company. This is due to the peculiarities of the mentality: our people are not used to being served by servants. Even with the availability of funds, it is difficult for most compatriots to come to terms with the presence of another person in the apartment.

Accordingly, all novice businessmen who decide to create a cleaning company should focus on mid-level organizations, as well as large commercial structures.

Business registration

To open a cleaning company, you do not need to obtain any special permits from government agencies. It is enough to register as an individual entrepreneur or LLC, after which you can start your activity.

What form of ownership to choose

Initially, you need to decide on the legal form of the cleaning company - LLC or IP? From the point of view of the law, there are no restrictions, but the nuances of each form should be taken into account.

Individual entrepreneur Limited Liability Company
Minimum tax and more freedom. The need to submit reports to the tax and 13% tax.
Responsible with all his property even after the closure of the IP. Only the founders of an LLC are liable for obligations within the framework of their authorized capital.
Lack of accounting. Since 2013, all companies must maintain and submit accounting records, regardless of the chosen form of taxation.
If there are no employees, then you do not need to file reports for them. It is necessary to submit ERSV and 4-FSS every quarter.
Registration of entrepreneurs is carried out at the place of residence. Registration of the company is carried out at the location of the main office. For activities in other cities, you need to register branches.
It is difficult to get loans and investments. Investments and loans are more accessible.

When deciding to create an LLC, it is better not to use a sample charter downloaded from the Internet, but to hire an experienced lawyer who can develop it according to your preferences and wishes. But if this is not possible, use the standard document:

Download Sample

OKVED cleaning services

When submitting documents to the tax office, you must correctly indicate the OKVED codes:

  • 70.1 - cleaning and cleaning of industrial and residential premises, equipment;
  • 70.2 - cleaning and cleaning of vehicles;
  • 70.3 - activities for carrying out disinfection, disinfestation, deratization works;
  • 00.3 - cleaning of the territory and similar activities.

Sample business plan with calculations

A sample business plan with calculations will help you understand the features of this type of activity, present the work process and payback periods. You can create a ready-made business plan for a cleaning company from scratch or use our example.

Business plan

The goal of the project is to open a cleaning company. The main source of income is payment for professional cleaning services.

Expenditure part

Registration of an enterprise costs from 1800 to 5000 rubles. You will also have to spend about 200 thousand rubles on equipment, but these costs can be reduced if you take everything on credit or leasing. It will also be possible to save on rent, since there are no special requirements for the condition of the premises: it is not the clients who will come to you, but you to them.

When compiling a list of initial expenses, wages for the first time should also be taken into account:

  • driver - 20-25 thousand rubles;
  • cleaners - 2-4 people for 18-20 thousand rubles.
Initial investment

Before launching a project, it is imperative to calculate how much money is needed for opening, taking into account the cost of equipment and machinery.

Item of expenses Price, rub
Cleaning equipment 200 000
Vehicle for transportation 300 000
Marketing 115 000
Company registration, preparation of all necessary documentation 6 000
office equipment 65 000
working capital 150 000
total amount 836 000

Thus, the initial investment for opening a cleaning company (subject to the purchase of all equipment, and not a loan) will amount to 836,000 rubles.

Monthly expenses

So, monthly expenses are determined at the level of 268,700 rubles.

Revenue part

Estimated monthly income

In order to understand what kind of profit you should count on, you need to start from the prices for certain services in this market segment. If you take into account regional rates, you get the following:

Most cleaning companies also have minimum limits on the area to be cleaned - 40–60 sq. meters. If the territory is more than 150 sq. meters, the client does not pay the transport costs.

Profitability and payback

With such calculations, the profitability of a cleaning company will be about 40%, which is a fairly high figure. Individuals will mainly pay in cash, while legal entities will pay by current account. Of course, there will be less cash receipts from individuals, so you can take the ratio of 40/60.

Suppose that a cleaning company can receive 90 orders from individuals and 20 orders from other companies per month. With a revenue of 560,000 rubles, the net profit will be 117,000 rubles. Profitability is more than 20%, and the payback period is 12 months.

Room selection

On the one hand, you don’t have to worry much about choosing a room. Clients will not come to you, and the office is needed only for registering a company, storing equipment, etc. On the other hand, the location will be important if most of the clients are located in a certain part of the city. This will save you money on transport costs.

List of required equipment

The list of necessary equipment depends primarily on the services that you plan to offer to customers. If this is a complete package, then you will need the following:

  • industrial type vacuum cleaner;
  • floor washing machine;
  • floor dryer;
  • cleaning trolley;
  • bucket on wheels;
  • various cleaning equipment;
  • household chemicals;
  • window cleaning tools;
  • steam cleaners;
  • clothing for staff.

The amount of equipment depends on the number of clients that will be served at the same time.

How to recruit staff for a cleaning agency

The quality of work largely depends on the professionalism of the staff, so close attention should be paid to its selection. Employees must have some experience. If a newcomer is hired, then it is better to temporarily assign an experienced employee to him for control and training.

The appearance of employees will also be useful, which should evoke pleasant associations of professionalism and respect. Regardless of the qualifications of the staff, they must be trained. If the business is organized by franchise, then such concerns are usually taken over by the head office.

If a cleaning company opens from scratch, then you can send staff to specialized courses. There is no point in hiring a special person for training at the initial stage: it is effective only if there is a high turnover of staff.

How to find clients

You can promote your own cleaning business both offline and online. In most cases, a new firm receives its first orders through personal contacts and connections. It is worth trying to find potential customers through acquaintances, partners and friends.

Advertising cleaning company and services

It is better to pay close attention to regular customers. One-time orders bring a lot of profit, but instability does not end well. Regular customers can be found in office centers, shopping centers, entertainment complexes. Communication with administrators, managers, acquaintances is a proven approach that pays off.

It will be effective to use the Internet to promote your own company. This can be done through:

  • Corporate website, where all information about the company, the cost of services and features of work will be provided.
  • Contextual advertising and social networks.
  • Advertising of a cleaning company on thematic sites.

Business Development Paths

Cleaning is a process that includes many directions, so there is room for expansion. The development of a cleaning company can take place in the following ways:

  1. Exit dry-cleaner of a carpet and a carpet, upholstered furniture in house conditions.
  2. Professional cleaning.
  3. Cooperation with shopping centers, offices and shops.
  4. Washing windows, facades, etc. at a height.
  5. Organization of a carpet washing shop.

If things are successful in one city, the brand has become recognizable, then you can think about expanding. To do this, you need to register a branch in another city and carry out everything by analogy with the original version. In addition, you can offer a franchise for those who want to open a cleaning business under your brand.